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BerlinNeugelb Studios GmbH
Zeughofstraße 20
10997 Berlin
Frankfurt am MainNeugelb Studios GmbH
Mainzer Landstraße 123
60327 Frankfurt a.M.

About Us

It all started very small

We are the internal external

We are independent-minded and always curious. Our interdisciplinary team is committed to the methods of human-centered design. Our mission is to develop digital products that serve real needs, and our aim is to always exceed expectations.

Together with the current managing directors of Neugelb, a corporate concept was developed to provide the bank with a permanent external perspective. Sometimes we are the antagonist, sometimes the sidekick.

Our Process

Our goal is always to create impressive experiences, intuitive products and perfect design. As an interdisciplinary team we have complementary skills and we strive to constantly share our experiences and collaborate. In this way, each of us contributes to an atmosphere in which each individual can create, learn and develop on a personal and professional level.

In each project, every team member brings their unique skills to the table, ready to learn and teach. In this way, we can create projects sophisticated enough to penetrate entire industries.

  • 1. Introduction

    More than one million Commerzbank customers are already doing their banking business on their smartphones. That's why we redesigned, designed and developed the banking app and finally released it in 2017. Our processes are homemade. Together, we decided on tools that enable us to work collaboratively in the most effective way possible.

    The following four steps explain our workflow based on this project.

  • 2. Kickoff

    The new app is based on a strong vision that we developed at the beginning of the project. What role does the bank play in the lives of its clients? What problems does the app have to solve in daily use? How can Commerzbank stand out from other banks?

    In a workshop we worked out answers to these questions and a basis from which we could build our strategy.

  • 3. Concept

    The next step was to transform the vision into a concrete strategy. Every day, we sketched out new ideas to transform the solution into a product.

    Thanks to our agile processes, we were able to develop, iterate, test and, as necessary, discard wireframes and prototypes quickly and continuously together with Commerzbank. At the end of this process, we finally came up with a concept that we were all convinced of.

  • 4. Design

    This part of the process always goes hand-in-hand with the concept. Of course we love great visuals and love to dive deep into pushing individual pixels around.

    First and foremost, however, interface design is about finding a solution. Interaction is essential for a good user experience and often decisive for the success of our product.

  • 5. Delivery

    Together with the development team, we have developed work process models that have enabled us to be even faster in going to market.

    Today, the mobile banking app has a 4.5-star rating in both the App Store and the Play Store and is used by over a million people. And for us this is just the beginning. Because now we want to discover what banking will look like in the future.

think. rethink. done.

Our way of working follows the ideas and methods of Design Thinking. The basis of our work is to develop products for real needs and to design solutions for real users. We look for the problem first, and then work to we find a solution. We give each project time for in-depth research. For our clients, we offer design workshops in which we develop concrete topics based on the principles of human-centered design. And then when it is time to implement, we build rapidly and continuously, constantly optimizing as we go.

I am Neugelb

From 0 to 1

Asitosh, Backend Development

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